Business Model Canvas
The Business Model Canvas (BMC) is a strategic management tool used to visualize,
develop, and document a business model. It’s essentially a one-page blueprint that outlines the core components of how a business creates, delivers, and captures value.
Marketing Strategy
Effective marketing strategies attract customers and bring them to your business. The next step is to encourage them to make repeat purchases. However, if your products or services are subpar, no amount of pleading will convince them to return.